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A Step-By-Step Guide

Part-2

4.Define Your Identity – Name And Logo Design:

Usually, when people think of the term brand, this is the step they have in mind. It’s easy to understand why some believe it’s the most important aspect of brand development strategy.

However, not making the proper foundation for it would be the equivalent of throwing darts with a blindfold on. It doesn’t make sense and it is destined to end poorly.

Keeping in mind everything that you’ve discovered and determined in the previous steps, try to think of a name that’s memorable, concise and rationally connected to the product or the service you’re providing. Once you’ve firmly decided how people are going to call you, you can move on to logo design.

To create a logo is cheaper and more accessible throughout the years, but for best results, you’ll definitely want to consult a professional. These are the kind of investments that are difficult to put a price on because you can never know what you could’ve done with a better logo, but you should never experience the downfall of having a bad one.

You can create a logo on your own, using Eybrando. You can choose fonts and colors according to your choice. These logo designs will be perfect for creating a brand identity that people remember.

5.Build a brand message:

When building a brand, tell customers succinctly who you are. Use the business voice you have chosen for your brand. Your message should be intricately associated with your brand and conveyed in 1-2 sentences. This part of the brand development process goes beyond your logo and tagline to define the key aspects of:

  • who you are,
  • what you offer, and
  • why people should care.

A brand message is an opportunity to communicate on a human level, making a direct emotional connection with your consumers. What this means, is that the language you use should be understood immediately while striking an emotional chord.

6.Adapt Your Marketing Strategy And Find Your Voice:

Now that you’ve completed all of the previous steps for brand development strategy, it’s time to think of the bigger picture and act accordingly. The colors and the style of your logo will determine the overall look of your brand, meaning they should be reflected in all aspects of your business.

Your product, website design, social media page – everything will need to be aligned to match that initial intention, in order to achieve consistency and to build positive associations in the minds of your customers.

Another important aspect of brand development strategy is adjusting and planning your content so that it will align with your mission and vision statements. Finding your brand voice is an essential component of this step because it will guide all of your present and future marketing activities.

All of your content will need to be in line with what you’ve defined as your voice. That means things like your website design and copy, product descriptions, social media posts, even podcast interviews. Naturally, all these need to be produced with a specified set of ideas in mind. You can follow this handy guide to creating a brand identity.

Final Thought:

Once you’ve understood each and every step of the brand development strategy, you need to consider their interconnected nature. These phases are an interwoven network, bound together in such a way that doing the work in one area will give you ideas about several others.

The main takeaway is that you should not be afraid to go back a step if you feel it’s necessary. You might have a great vision or a noble mission. However, if you can’t find a target audience for what you’re selling, you’ll have to make some changes to the previous step.

Sometimes, you can get the best results if you combine steps or work on a couple of them simultaneously. For example, analyzing the content and activities of your competition can tell you a lot about your target audience, and vice versa.

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